Sunday, June 21, 2009

Benefits received by the host city

The fundemental benefit that Singapore can receive by hosting the WorldWide Festival [ Singapore Edition ] is definitely recognition, putting her mark in the music scene.

This is where fans of this festival would likely attend the festival even though its a Singapore Edition.

I believe some of the artist that came down to perform for the WorldWide Festival was their first time coming to Singapore. Thus, with such an event held in a small country such as Singapore, I believe that they would take a piece of Singapore experience along with them after the festival. Word of mouth is a very strong and powerful tool.
Artists might share their performance or their experienece in Singapore with their other musical conterparts or family members and this would alloow Singapore to be known.

Then of course, a Tourism benefit would be tourism revenue. Not forgetting also business opportunity. This is where the festival would be able to provide Singapore with a strong platform for showcasing their expertise, hosting potential investors and promoting new business opportunities.

Since there was a clun invasion during the festival, not all clubs would be able to gain benefist from the festival. This is only limited to the clubs that are in partnership with the festival would be able to gain tourism revenue benefits.

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