There are 8 'Ps' in Marketing Events
1. Product - where quality and service is essential
2. Place - the physical place and it is where the event product is being distributed
3. Partnership - common partners would be government agencies
4. Promotion - using a full range of 'communication mix'. Where ongoing management and relationship is required.
5. Programming - creating target benefits to the target market
6. People - interactions among the visitors and management. hospitiality given to the visitors
7. Packaging & Distribution -Packaging with other attractions and service. Distribution of tickets and also using intermediaries of various types. Good relationship must be cultivated with packaging partners anf intermediaries.
8. Price - its the price tag of the event in addition to the (admission, merchandise, vendor rental and sponsorship fees).
I will be comparing the WorldWide Festival, a music festival to a Festival Pantireo, Cannes, France
A little more on what Festival Pantiero is all about.
1. Product - where quality and service is essential
2. Place - the physical place and it is where the event product is being distributed
3. Partnership - common partners would be government agencies
4. Promotion - using a full range of 'communication mix'. Where ongoing management and relationship is required.
5. Programming - creating target benefits to the target market
6. People - interactions among the visitors and management. hospitiality given to the visitors
7. Packaging & Distribution -Packaging with other attractions and service. Distribution of tickets and also using intermediaries of various types. Good relationship must be cultivated with packaging partners anf intermediaries.
8. Price - its the price tag of the event in addition to the (admission, merchandise, vendor rental and sponsorship fees).
I will be comparing the WorldWide Festival, a music festival to a Festival Pantireo, Cannes, France
A little more on what Festival Pantiero is all about.
Festival Pantiero is a music festival held roof top terrace, overhanging the sea. The place can accommodate up to 2000 persons.
The festival actually provides its fans and supporters with mainly international electronic music. However, it also offers other wide variations such as afro-beat, afro house, electro dub, house, electro-pop, hip hop, reggae and electro-jazz.
The festival started in 2002 and has been continuously held every year since then. It is now on its 8th year this 2009. The duration of the event usually last for 4 evenings.
a. Product:
Both festivals’ product offers its fans of 4 days of good quality music from talents all over the world. Both festivals’ also provide a venues for mass accommodation to enjoy the blissful music.
b. Place:
Worldwide Festival originated and started in Sete (south of France). Another than being held in France, the festival has extended its presence and is now held not only in European countries but also Asian cities such as Singapore and Tokyo. The festival usually takes place in Clubs or beaches.
Festival Pantiero however, is held only in Cannes another city in France. The festival usually takes place on a roof top terrace that can hold up to 2000 people. Festival Pantiero though popularly known in Cannes has not yet been marketed to other cities and abroad.
c. Partnership
Because Worldwide Festival is held not only in the city of France, it also partners with various companies in other cities overseas to make the festival a success.
However, the usual partners that Worldwide festival partners with are companies from music based television channel, radio stations, various entertainment magazines and even online video streaming website.
Festival Pantiero on the other hand partners with also a music based television, radio stations and magazines. However, the festival does partner with MYSPACE. Myspace is a popular social networking site. Through this site, fans of the festival can come together.
d. Promotion:
Worldwide festival’s Singapore Edition for an example partnered with DBS is as the official card partner. This means that card members of DBS are able to have privileges. Card members can have discounts for tickets and also for the drinks that are provided throughout the whole duration of the festival.
From what I have read so far, Festival Pantiero promotion would be its reduced ticket fees.
e. Programming:
Because Worldwide festival has an aim to offer quality music to the masses there would be a unique program lined up. Also with Mr. Peterson’s immense popularity within the artist and DJ community we have unlimited access to the most exciting and up & coming talents around. Thus, through this, program lined up would be located at unique environments and venues.
In relation to Singapore, not only is the festival held at one venue, it is extended to different ‘happening’ places in Singapore. From the opening at SAM to club invasions at Zirca to a Siloso beach during the weekend for weekenders.
Festival Pantiero on the other hand has the festival held at one venue. Since the festival has been ongoing every year since 2002 at the same location, I believe that the programs and also the artist that performed during the festival are constantly coming up with new and fresh numbers to provide quality and enjoying music for the fans.
f. Packaging & Distribution:
For Worldwide festival, there is actually a standard ticket fee. However, it was advertised that for those who would like to get their tickets earlier is able to get it once they e-mail the organisers upon request.
They have also used a travel agency where fans or supporters from all over the world can go through the agency to attend the festival at Sete (south of france) where the festival would usually be held yearly. Then of course accommodation would also be part of that package.
For Festival Pantiero, the management has actually teamed up with hotels. The hotels sponsoring the Festival will give a particularly warm welcome and offer special Festival rates to meet the fans requirements.
The festival started in 2002 and has been continuously held every year since then. It is now on its 8th year this 2009. The duration of the event usually last for 4 evenings.
a. Product:
Both festivals’ product offers its fans of 4 days of good quality music from talents all over the world. Both festivals’ also provide a venues for mass accommodation to enjoy the blissful music.
b. Place:
Worldwide Festival originated and started in Sete (south of France). Another than being held in France, the festival has extended its presence and is now held not only in European countries but also Asian cities such as Singapore and Tokyo. The festival usually takes place in Clubs or beaches.
Festival Pantiero however, is held only in Cannes another city in France. The festival usually takes place on a roof top terrace that can hold up to 2000 people. Festival Pantiero though popularly known in Cannes has not yet been marketed to other cities and abroad.
c. Partnership
Because Worldwide Festival is held not only in the city of France, it also partners with various companies in other cities overseas to make the festival a success.
However, the usual partners that Worldwide festival partners with are companies from music based television channel, radio stations, various entertainment magazines and even online video streaming website.
Festival Pantiero on the other hand partners with also a music based television, radio stations and magazines. However, the festival does partner with MYSPACE. Myspace is a popular social networking site. Through this site, fans of the festival can come together.
d. Promotion:
Worldwide festival’s Singapore Edition for an example partnered with DBS is as the official card partner. This means that card members of DBS are able to have privileges. Card members can have discounts for tickets and also for the drinks that are provided throughout the whole duration of the festival.
From what I have read so far, Festival Pantiero promotion would be its reduced ticket fees.
e. Programming:
Because Worldwide festival has an aim to offer quality music to the masses there would be a unique program lined up. Also with Mr. Peterson’s immense popularity within the artist and DJ community we have unlimited access to the most exciting and up & coming talents around. Thus, through this, program lined up would be located at unique environments and venues.
In relation to Singapore, not only is the festival held at one venue, it is extended to different ‘happening’ places in Singapore. From the opening at SAM to club invasions at Zirca to a Siloso beach during the weekend for weekenders.
Festival Pantiero on the other hand has the festival held at one venue. Since the festival has been ongoing every year since 2002 at the same location, I believe that the programs and also the artist that performed during the festival are constantly coming up with new and fresh numbers to provide quality and enjoying music for the fans.
f. Packaging & Distribution:
For Worldwide festival, there is actually a standard ticket fee. However, it was advertised that for those who would like to get their tickets earlier is able to get it once they e-mail the organisers upon request.
They have also used a travel agency where fans or supporters from all over the world can go through the agency to attend the festival at Sete (south of france) where the festival would usually be held yearly. Then of course accommodation would also be part of that package.
For Festival Pantiero, the management has actually teamed up with hotels. The hotels sponsoring the Festival will give a particularly warm welcome and offer special Festival rates to meet the fans requirements.
![WorldWide Festival Opening [ Singapore Edition '09 ]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNGzkjPQdFYU92rjdXt6Ia7KVGAXUhoOwBY77YMFtSpzcKMZXdJ4fNmmtDqpUqPy7REiET-A26aBv1MBcCM3xyJNTA7mUBC540_kgj946vn4mO7u_8H2i_8oYjRZBavTTetHmPS3MwV4A/s220/SNC11017.JPG)
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