Marketing Strategy of WorldWide Festival

After the first band performed, Gilles went up on stage and gave an opening speech. Basically welcoming and thanking the people who attended the opening ceremony for the festival.

After his opening speech, there was a short prize giving ceremony.
The prizes actually went out to the winners who designed T-shirt prints solely for the festival itself.

Thus, I believe that the organisers actually set up a T-shirt design contest of “WHO CAN COME UP WITH THE BEST DESIGN” for the festival itself.


To compare the WorldWide festival to a similar festival held that has been successful in another city in terms of marketing strategy is.......